Product Code Database
A sex shop is a retailer that sells products related to adult sexual or erotic entertainment, such as sex toys, lingerie, pornography, and other related products.
An early precursor of the modern sex shop was a chain of stores set up in Paris in the 1920s by Léon Vidal, the founder of the lingerie manufacturing company Diana Slip. His shops sold erotic books and photographs as well as lingerie.
Beate Uhse AG opened a sex shop in 1962 in Flensburg, West Germany, and it has been described as the world's first "official" sex shop. Sex shops can now be found in many countries and online. Sex shops are part of the sex industry. In most jurisdictions, sex shops are regulated by law, with access not legally permitted to child, the age depending on local law. Some jurisdictions prohibit sex shops and the merchandise they sell. In some jurisdictions that permit it, they may also show pornographic movies in private video booths, or have private striptease or . An adult movie theater may be attached. There are also many online sex shops selling a variety of adult content such as sex toys, pornographic magazines, pornographic films and fetish wear etc. These types of shop are often favoured by the consumer as they have less overheads and can be perused within the comfort of the home. Their discreetness is also appealing to some.
Sex shops in Australia are regulated by state laws and are subject to local planning controls. While laws differ between states, licensees must abide by strict conditions that commonly require premises to be at least 200 metres from schools and churches. Windows are often required to be blacked out and admission restricted to over 18s, with offences prosecuted by police under section 578E of the Crimes Act.
Under the laws of the state of New South Wales (NSW), non-contraceptive sex products can be sold only in shops that have been granted a restricted premise licence by local councils. Nevertheless, by 2013, a number of NSW lingerie stores had begun selling adult toys and books in shopping malls without being granted a licence.
There are no specific laws against using or buying sex toys at any particular age, but there are laws restricting the purchase of pornography. Although the age of consent is 16 in Canada, an age of 18+ is required to purchase or view pornography. Most sex shops sell adult videos, which means that most sex toys are on sale only to adults.
In May 2017, State Duma Deputy from United Russia Vitaly Milonov addressed the head of the Ministry of Health, Veronika Skvortsova, with the initiative to equate intimate products with medicinal products. According to Milonov, it is necessary to introduce control over the distribution of intimate goods: "The use and application of such products will occur exclusively as prescribed by a doctor."
In 2018, Milonov proposed closing all sex shops in Russia. In his opinion, all sex shops in Russia should disappear along with advertising since only "sick people" shop there. This is in contrast to his position in 2013 when he only called for reducing the number of sex shops in St. Petersburg.
In July 1998, Adult World opened their largest adult lifestyle shop in Parow, Cape Town which they named "Adult World Warehouse". The adult movie star Christi Lake attended the opening of the shop, where a protest march of over 500 people brought traffic to a standstill. During the next couple of days, the protesters held placards which proclaimed "Real men don't need pornography" and "Protect our people from banned pornography". When the shop was opened, it was found that 70% of the customer base were women who wished to learn more about adult lifestyle products.
As Adult World grew more popular, a focus on the development of adult shops within Australia took place.
In London, few boroughs that have licensed sex shops. In the district of Soho within the City of Westminster a handful of sex shops were opened by Carl Slack in the early 1960s, and by the mid-1970s the number had grown to 59. Some had nominally "secret" backrooms selling hardcore photographs and novels, including Olympia Press editions.
In 1978, the businessman David Sullivan opened the "Private Shop", the first of his chain of sex shops which went on to expand across the UK. The Local Government (Miscellaneous Provisions) Act 1982 required sex shops to apply for a sex establishment licence from their local authority. As a result hundreds of sex shops were closed. There followed purges of corrupt police officers, along with new and tighter licensing controls by the City of Westminster, led to a crackdown on illegal premises in Soho. In the early 1990s, London's Hackney council sought to shut down Sh! Women's Erotic Emporium, because they did not have a licence. Sh! took the council to court and consequently won the right to remain open, as there were no sufficient reasons for the closure. In 2003, the Ann Summers chain of lingerie and sex toy shops won the right to advertise for shop assistants in Job Centres, which was originally banned under restrictions on what advertising could be carried out by the sex industry. In 2007, a Northern Ireland sex shop was denied a licence by the Belfast City Council. The shop appealed and won, but this was overturned by the House of Lords.
The licensing or closing of unlicensed sex shops, along with cultural changes such as the substantial relaxation of general censorship and the ready availability of non-commercial sex, and the availability of sexual material online, have reduced the red-light district of Soho to just a small area. The borough has 15 licensed sex shops and several remaining unlicensed ones. Islington and Camden each have multiple sex shops; the former also has three pornographic cinemas.
Sex shops in Scotland are regulated under the Civic Government (Scotland) Act 1982.
On the one hand, there are stores resembling the UK's Ann Summers, tending toward "softer" product lines. On the other hand, there are stores that evolved specifically out of a sex-positive culture, such as San Francisco's Good Vibrations and Xandria. The latter class of stores tend to be very consciously community-oriented businesses, sponsoring lecture series and being actively involved in sex-related health issues, etc.
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